{"id":2007,"date":"2026-07-07T16:14:33","date_gmt":"2026-07-07T16:14:33","guid":{"rendered":"http:\/\/testphase.kohlhas-3d.com\/?page_id=2007"},"modified":"2026-07-19T08:42:57","modified_gmt":"2026-07-19T08:42:57","slug":"10-vertriebs-marketingvorteile-durch-bim-ifc","status":"publish","type":"page","link":"https:\/\/kohlhas-3d.de\/en\/10-vertriebs-marketingvorteile-durch-bim-ifc","title":{"rendered":"10 Sales & Marketing Advantages of BIM\/IFC"},"content":{"rendered":"
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\n \n \n \n 10<\/text>\n <\/svg>\n \n Sales & marketing advantages through BIM\/IFC\n<\/h1>\t\t\t\t<\/div>\n\t\t
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1. Automatic qualification for major projects<\/h3>\n\t\t\t\t<\/div>\n\t\t
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Their products \u2013 visible worldwide and around the clock.<\/b><\/p>

By placing your IFC models on global planning platforms such as BIMobject, MagiCAD, or Heinze, your data acts as an automated, digital sales representative. Architects and MEP engineers worldwide can find and integrate your products directly into their designs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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2. Global market reach through digital libraries<\/h3>\n\t\t
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Efficiency in sales: Planners serve themselves.<\/b><\/p>

The benefits don't end with your own website. Our optimized OpenBIM catalogs are immediately ready for listing on the leading platforms in the DACH region. Whether on global industry giants like... BIMobject<\/b>, the established German standard Heinze<\/b>, directly in the tendering process via ausschreiben.de<\/b> or in flexible configuration catalogs via CADENAS (BIMcatalogs.net)<\/b>: Their products will be visible precisely where architects and specialist planners are already actively searching for solutions for their digital twins.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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3. Drastic shortening of the sales cycle<\/h3>\n\t\t
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Efficiency in sales: Planners serve themselves.<\/b><\/p>

Gone are the days when your sales team was tied up for days manually sending STEP files or drawings via email. Planners download the lightweight IFC data directly from your website \u2013 this massively speeds up the entire decision-making process.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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4. Avoiding planning errors and liability risks<\/h3>\n\t\t
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Future-proof through flawless integration.<\/b><\/p>

Because your IFC data is expertly crafted by us and enriched with all relevant alphanumeric metadata, it fits perfectly into the overall building model. This eliminates planning errors on the construction site and protects your company from costly complaints or liability claims.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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5. Enormous technological competitive advantage<\/h3>\n\t\t
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Eliminate competition as early as the design phase.<\/b><\/p>

Once an architect has incorporated your product into their BIM model, they are extremely reluctant to replace it later. By providing perfect IFC data, you secure its place in the overall model, while competitors without a BIM infrastructure are left at a distinct disadvantage.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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6. Sustainable \u201eBIM-Ready\u201c Branding in Sales<\/h3>\n\t\t
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The seal of quality for your modern market presence.<\/b><\/p>

The "BIM-Ready" label is a powerful selling point in the B2B sector today. Your sales team uses BIM capability as a digital door opener in initial meetings with key accounts, immediately positioning themselves as a future-oriented, professional partner on equal footing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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7. Cost-effective content pipeline for social media<\/h3>\n\t\t
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High-end marketing at a fraction of the market price.<\/b><\/p>

Since we create a highly precise master model (high-detail) of your product during the conversion process, we use this data directly. With the help of innovative AI pipelines, we generate photorealistic renderings and video snippets for LinkedIn or YouTube \u2013 at an unbeatable price with 100% % quality.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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8. Interactive customer demonstration in the web configurator<\/h3>\n\t\t
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Playful configuration directly on your website.<\/b><\/p>

Leverage the digital model for a captivating customer experience: We embed your product directly into your website via WebGL. Customers and sales representatives can rotate the product live from all angles, change colors, or test functions \u2013 without any delay.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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9. The \u201eDigital Trade Fair\u201c as a Sales Argument<\/h3>\n\t\t
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Your entire portfolio in your pocket.<\/b><\/p>

Forget the logistical nightmare of transporting tons of physical exhibits to trade fairs or customer meetings. Your sales representatives can now present your entire product range photorealistically, interactively, and in real time on a tablet or laptop directly at the customer's location.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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10. Perfect synergy of marketing and BIM<\/h3>\n\t\t
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Invest once \u2013 secure double the return.<\/b><\/p>

Our unique two-stage process ensures maximum budget efficiency: You invest once in data preparation and thus serve two worlds simultaneously. You receive the lightweight IFC file for technical success with architects and, at the same time, the high-resolution model for your overall marketing and sales success.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

10 Vertriebs- & Marketingvorteile durch BIM\/IFC 1. Automatische Qualifikation f\u00fcr Gro\u00dfprojekte Ihre Produkte \u2013 weltweit und rund um die Uhr sichtbar. Durch die Platzierung Ihrer IFC-Modelle auf globalen Planungsplattformen wie BIMobject, MagiCAD oder Heinze agieren Ihre Daten als automatischer, digitaler Au\u00dfendienst. Architekten und TGA-Planer weltweit finden und implementieren Ihre Produkte direkt in ihre Entw\u00fcrfe. 2. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2007","page","type-page","status-publish","hentry"],"blocksy_meta":{"has_hero_section":"disabled","styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":7}},"_links":{"self":[{"href":"https:\/\/kohlhas-3d.de\/en\/wp-json\/wp\/v2\/pages\/2007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kohlhas-3d.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/kohlhas-3d.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/kohlhas-3d.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kohlhas-3d.de\/en\/wp-json\/wp\/v2\/comments?post=2007"}],"version-history":[{"count":40,"href":"https:\/\/kohlhas-3d.de\/en\/wp-json\/wp\/v2\/pages\/2007\/revisions"}],"predecessor-version":[{"id":2646,"href":"https:\/\/kohlhas-3d.de\/en\/wp-json\/wp\/v2\/pages\/2007\/revisions\/2646"}],"wp:attachment":[{"href":"https:\/\/kohlhas-3d.de\/en\/wp-json\/wp\/v2\/media?parent=2007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}